Digital Shelf Analytics Services
RetailGators’ Digital Shelf Analytics service enables brands to see all their products listed online across the major e-commerce sites. RetailGators collects and analyzes the digital shelf data of competitors and products so brands can convert this information into actionable insights to improve their product placement in the digital marketplace and increase sales.
Get a Quote for Digital Shelf Analytics Services
500K+
Digital Shelf Data Processed
Daily
20M+
Product Listings
Tracked
4,500+
Digital Shelf Reports
Delivered
24/7
Dedicated Technical
Support
Real-Time Competitive Intelligence Across e-commerce
RetailGators provides brands with tools to track their competitors online. With RetailGators, brands have access to real-time digital shelf monitoring through online shelf share measurement to help them maintain control of their products. With the sustained capture, analysis, and preservation of performance gap data for each brand over time, retailers will have insight into how brands can react quickly and confidently.
Digital Shelf Monitoring
We monitor your products on multiple e-commerce Platforms, allowing you to view performance and availability in real-time.
- Continuous monitoring of e-commerce Platforms.
- Instantaneous alerts when prices or availability change.
- High-frequency Tracking Repetitively For Large Product Catalogs.
- Alerts for unexpected performance changes.
- Fast response to changes in the market and vendor competition.
- Single central location for all Digital shelf monitoring information.
Competitive Pricing & Market Intelligence
Competitive Pricing & Market Intelligence
- Real-time tracking of competitors’ pricing.
- Identify price gaps and possible undercutting from competitors.
- Keep track of discounting activities from competitors.
- Hallmarks/trends around pricing by category or brand.
- Support for dynamic pricing and data-driven pricing strategies.
- Clear visual representation of market price benchmarks.
Availability & Inventory Tracking
By ensuring that you don’t miss out on sales opportunities due to the inability to see at a glance what product inventory is available on your digital shelf.
- Continuous real-time tracking of product availability and stock status.
- Receive alerts if: you’re out of stock or have nearing out-of-stock products.
- Historical data to extrapolate future demand trends.
- Identify products that are available across all regions or retail operating platforms.
- Provide data to improve replenishment forecasting.
- Minimize lost revenue due to stock issues.
Scalable Digital Shelf Analytics Powered by Real-Time Data
RetailGators has developed a robust set of artificial intelligence-based digital shelf analytics, designed to process large amounts of e-commerce data from multiple online marketplaces around the world.
RetailGators tracks pricing across several major online marketplaces, regional e-commerce platforms, and niche online marketplaces to provide maximum pricing coverage and reduce blind spots for e-commerce operators. The broad description of RetailGators’ pricing capability makes it easy to enforce consistent pricing for products, regardless of where they are offered online.
RetailGators accumulates digital shelf data on a historical basis, allowing e-commerce brands to see their digital pricing history, their history of product availability on digital shelves, and the history of changes made to content displayed on digital shelves. Using these historical datasets, e-commerce brands can determine digital pricing patterns, seasonal variability of digital pricing, and make informed decisions regarding future digital marketing strategies based on historical data.
Using RetailGators’ robust digital shelf analytics solution, e-commerce brands can create a centralized dashboard that combines all digital shelf analysis findings into one unified view, allowing all departments within an organization to easily access digital shelf analytics data and to collaborate and make effective decisions about digital shelf performance.
RetailGators provides digital shelf analytics for businesses across multiple countries and regions and our platform accommodates the differences in how people shop, currency used in those countries to pay for items purchased on the internet and the unique behavior of buyers on each of these marketplaces.
With the ability to monitor large numbers of products and high volumes of data, we have created an environment where Brands can monitor their Digital Shelf as they add new products. As these product lines grow, Brands can continue using the same data accuracy and platform performance.
RetailGators only collects Digital Shelf Data that has been made public and it does so with secure and compliant methods of collection. The processes used to collect our data are designed to ensure that it is accurate and reliable, while also ensuring that the data collected is compliant with the platform’s guidelines and the regulations of the country it was collected in.
To make it easy for Brands to incorporate Digital Shelf Data into their business processes, we offer API Integration to brands’ existing systems, such as Business Intelligence (BI) Tools, Product Information Management (PIM) Systems, etc. This allows Brands to seamlessly add Digital Shelf Insights in real time into their workflow and existing analytics environment.
RetailGators monitors Digital Shelf Data in all major marketplaces and in the regional or niche e-commerce marketplaces, too. By monitoring the Digital Shelf Data from these locations, RetailGators helps brands fill the visibility gaps of their online product presence, online product pricing, and availability for consistency across all e-commerce platforms where consumers are exposed to or have purchased the products they sell online.
Always-On Digital Shelf Analytics for Continuous Optimization
With our always-on digital shelf analytics, you can stay on top of changes in your industry and make real-time adjustments to your product visibility and availability in any number of online marketplaces to better serve your customers.
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Reliable Digital Shelf Intelligence Powered by Robust Infrastructure
With our always-on digital shelf analytics, you can stay on top of changes in your industry and make real-time adjustments to your product visibility and availability in any number of online marketplaces to better serve your customers.
High-Volume Data Processing
We have the ability to process very large amounts of digital shelf datasets in a timely manner, without any latency, allowing us to provide timely insights into high-frequency operating environments.
Secure & Compliant Data Framework
We collect publicly available data from the various online marketplaces using secure and compliant data collection methods, which ensures that our data collection methods are as accurate and reliable as possible.
Scalable Digital Shelf Analytics
We maintain the accuracy and speed of all data processing, as our products, channels, and number of signals that we track are continuously increasing.
Real-Time Market Change Detection
- Identifies changes in the price, availability and content of products.
- Identifies changes in the price, availability and content of products.
- Identifies changes in the price, availability and content of products.
- Decreases the chances of losing revenue.
Data-Driven Optimization & Growth
- Actionable insights from your digital shelf provide the ability to optimise your sales strategy proactively.
- Provides data to develop pricing strategies and inventory and content strategies.
- Provides an increased presence, increased conversion rates and more shelf visibility.
- Allows for ongoing optimisation for sustainable growth.
Competitive Digital Shelf Benchmarking
- Provides benchmarking for products against competitors' key digital shelf.
- Provides insight into pricing and visibility discrepancies.
- Provides areas where your products can improve.
- Provides assistance in making effective choices about competitive positioning.
Digital Shelf Analytics Use Cases & Applications
Get acquainted with practical examples of how digital shelf analytics has been applied to support more informed decision making.
Product Performance Monitoring
Brands can monitor product display and availability within all of the major online markets using digital shelf performance tracking. By monitoring their products in the digital marketplace in real-time, they can identify declining trends sooner. They can also adjust their listings accordingly, which will help them improve their product performance.
Competitive Pricing Benchmarking
Brands can use digital shelf analytics to find pricing benchmarks from their competitors. This is done to understand how their pricing compares to other businesses in the marketplace. Additionally, digital shelf analytics will provide real-time pricing benchmarks that allow companies to remain competitive in the marketplace and create pricing strategies based on real-time market conditions.
Content Quality & Listing Optimization
Digital shelf analytics is also used to analyze product content. This is done in order to identify content gaps or inconsistencies in the product listing. Brands can optimize their product listings to improve their discoverability and engagement rates. They can also improve conversion rates while providing a consistent presentation of products across all platforms.
Availability & Out-of-Stock Detection
Brands can use digital shelf analytics to monitor the availability of products in real-time. This is done to quickly identify product stock-outs and low stock situations. By doing so, brands can increase their replenishment planning accuracy and and maintain their product shelf presence during periods of high demand.
Promotion Effectiveness Analysis
Through digital shelf analytics, organizations can monitor promotional activities executed through multiple marketplace channels. Organizations now have the ability to assess the promotional impact of discounting, bundling and featured positioning of products upon their visibility and sales. Therefore, the better planning and optimization of promotional activity will contribute to maximizing marketing return on investment (roi).
Market Trend Identification
By leveraging historical and instantaneous digital shelf data to develop appropriate market trend profiles, digital shelf analytics provides businesses with the information needed to anticipate future shifts in consumption behaviours, seasonality and changes in consumer preference.
Brand Consistency & Compliance
Using digital shelf analytic solutions enables organizations to establish and maintain a consistent message, branding representation and compliance with product attribute, image and content accuracy and content integrity. Using digital shelf analytics or shelf visibility analysis helps protect brands from unauthorised use and consumer misuse due to lack of accurate branding information, and allows brands to maintain consistency across all digital touchpoints.
Strategic Decision Support
Through the use of digital shelf analytics, brands are provided with the capability to transform digital shelf data and make informed, confident strategic choices regarding product pricing strategy, content development strategy, inventory management, and long term strategies to support the continued growth of their e-commerce ecosystem.
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Frequently Asked Questions
What is Digital Shelf Analytics?
Digital Shelf Analytics helps brands monitor how their products appear and perform across online retail channels. It includes tracking product visibility, pricing, availability, content quality, promotions, and competitor activity.
How does Digital Shelf Analytics help eCommerce brands?
Digital Shelf Analytics enables brands to understand product performance, improve online visibility, optimize listings, monitor competitors, and identify opportunities to increase marketplace performance.
What data can be tracked through Digital Shelf Analytics?
RetailGators can track product availability, pricing, promotions, product content, ratings, reviews, competitor positioning, and marketplace performance indicators.
How frequently is digital shelf data updated?
Digital shelf data updates can be configured according to business needs, including real-time, scheduled, or high-frequency monitoring.
Can Digital Shelf Analytics monitor competitor products?
Yes. Brands can analyze competitor pricing, availability, promotions, product positioning, and marketplace activity using digital shelf intelligence.
Can Digital Shelf Analytics support large product catalogs?
Yes. RetailGators solutions are designed to support large product catalogs and multiple marketplace environments with scalable monitoring capabilities.
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