How An E-Commerce Marketplace Used Automated Product Data Extraction To Fix Catalog Error & Improve Conversion Rate.

About Client

Leading global e-commerce marketplace manages millions of SKUs regularly. It has a strong customer base and processes thousands of transactions daily. This industry leader has a large distribution network that focuses on the growth of the business. It has a great logistics network with nationwide fulfillment capabilities. This organization has expanded its business into multiple geographical areas, thoroughly connected with thousands of vendors.

e-commerce-marketplace-used-automated-product-data-extraction

Client Requirement

Clime contacted us to fulfil the following requirements.

  • An automated solution to extract product data to reduce manual effort.
  • Fix catalog errors and ensure data accuracy.
  • Reduce return rates for better product accuracy.
  • Enhance catalog navigation to discover new products faster.
  • Optimize product listings to improve customer rates.
  • Strengthen the marketplace brand to lead the industry position.
  • Best solution to reduce business operational costs and increase ROI.
  • Maintain real-time accuracy of stock to prevent stockouts.
  • Improve operational consistency through standardized product details.
  • Build a scalable solution to gain a competitive edge.
  • Enhance search accuracy so that consumers can get quick product results.

Challenges

The client faced the following primary challenges:

  • The client had inconsistent product details, which eventually reduced shopper trust.
  • Frequent catalog errors often create customer confusion.
  • The operation cost was increased due to manual data entry.
  • The client was unable to handle complex data because they have a large product catalog.
  • The client faced a problem with duplicate product listings, which led to a poor user experience.
  • Due to vendor data variations, the client had inaccurate product info.
  • The client experienced high return rates, which resulted in revenue loss.
  • Business suffered from weak error detection and persistent inaccuracy.
  • The client was unable to improve conversion tracking; they often missed sales opportunities.
  • With the limited analytics inside, the client was not able to make proper business decisions.
  • The client’s weak fraud detection has created a risk of fake listings.

Solution

RetailGators has provided the following solution to overcome client challenges:

  • The organization has provided an automated data extraction solution to reduce catalog errors, such as missing product images, incorrect pricing data, duplicate product listings, etc.
  • RetailGators has helped clients to map standardized attributes to solve the issue of inconsistent product attributes.
  • Our data scraper has checked errors in real-time to minimize the need for manual validation.
  • The company provided the client with an accurate product listing to increase shoppers’ trust.
  • Retailgators has standardized product attributes and automates data validation to boost conversion rate and enhance catalog quality.
  • The team has optimized scalability through expanded workflow automation.
  • This data scraping company scraped external sources and cross-verified product data to reduce the risk of fake listings.
  • It has provided real-time stock updates and catalog normalization tools so that the client can get fresh inventory data and reduce duplicate product entries.
  • RetailGators scraped external data and provided cross-market insights to overcome the limited analytics inside and the poor business decisions problem.

Impact

By utilizing our automated product data extraction solution, the client reduced product return rates, increased customer trust, and maintained a competitive edge. They increase catalog accuracy by 21% and therefore can make better buying decisions. By scraping competitors’ product data, the client enhanced product visibility and also increased conversion rate. They have reduced stock issues by syncing inventory in real-time. The client gathered high-quality images to boost customer engagement. RetailGators has removed duplicate products and provided a cleaner product catalog, which helps buyers save time in searching for their required products.