Boosting Online Jewelry Visibility with Competitive Insights

About Client

The client is a large-scale showroom network whose business model of Omnichannel retail, direct-to-consumer sales, flagship stores, and marketplaces. They have a trusted name in jwellery industry, selling bridal collections, fine jewelry, and lifestyle accessories across Japan, Thailand, Iraq, the UAE, Tanzania, France, and Sri Lanka. The client's broad customer base is supported by robust digital capabilities such as an advanced e-commerce stack, localized storefront, CRM integration, and influencer partnerships.

Client Requirement

They approached us to boost online jewelry visibility with competitive Insights. They want a highly impactful strategy to boost organic traffic to their website to attract more customers. The client expects the following aspects from us:

• Monitor rival pricing strategies from other platforms.
• Spot emerging jewelry trends in the market.
• Understand buyer preferences.
• Collect feedback from the competitor’s site.
• Analyze best-selling items.
• To monitor visibility and compliance status.
• Scrape help and support sections from the competitor’s website.
• Monitor inventory status in real-time.
• Extract product description, such as title, tags, and attributes.

Challenges

The client faced the following core challenges:

• Difficulty in managing customer data across different locations.
• The client had a low personalization capability and gradually lost customer loyalty.
• Not able to set a standard price for the articles they are selling, which lowers profit and reduces perceived value.
• The lack of data and analytics prevented the client from making proper business decisions.
• They were suffering from compliance and governance gaps, which had created risk in data handling.
• The client’s slow product turnaround causes delays in the design-to-shelf process.

Solution

To provide solutions for our clients, we developed a centralized dashboard to consolidate collected data into one place. We provide the client with inventory insights, such as stock, item descriptions, and quantities, to instantly update stock levels across all sales channels. The organization helped clients detect visual trends by extracting images and staples from digital platforms.

We developed the best dynamic pricing engine, using which the client cloud monitor competitor pricing across the brand site. Our teams provided them with an AI-powered recommendation to personalize their reviews and ratings. We collect jewelry-related blogs to extract specific niche insights.

Impact

By utilizing our data-driven solution, the client improved pricing accuracy that aligns with market trends. They had enhanced customer targeting with personalized outreach and companies. The client has gradually increased conversion rates to achieve better product-market fit. With the precise insights, the client boosts online jewelry visibility and competitive advantage. We provided a competitor’s data in a structured format, with which they have made informed strategic decisions. The client has increased the rate of customer retention by 40% by providing tailored experiences and offers.