How Digital Shelf Analytics Improved Product Visibility for a Global Retailer?

This case study is all about how RetailGators helps client to improve product visibility by transforming user action into sales. The project demands knowledge of the latest programming languages to extract data within a limited time frame from online platforms. This strategy effectively enables the client to stay ahead of competitors and increase business revenue.

About Client

The client is a global luxury retailer with stores in more than 25 countries. With the sale of thousands of products, they have earned good revenue. The client has strategic market positioning. Their business operations include Inventory management, payment, and order processing, providing friendly and transparent customer service, and managing the supply chain.

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Client Requirement

The client sought an automated solution to engage more customers and improve product visibility. They want a solution to increase the sales channel and build a strong customer base. With the numerous varieties of brands and products, clients’ requests were to get:

  • Real-time insights into product pricing search and inventory.
  • Understand the trending market.
  • Stay ahead of competitors in the dynamic retail industry.
  • Get a timely alert on stockouts.
  • Enhance product visibility during peak season and festivals.
  • Providing quality products and services to customers.

Challenges

The client faced several significant challenges:

  • The client was facing inconsistency in product content that varies across the online marketplace.
  • Retailer was unable to get real-time insights, such as product name, prices, reviews, stock availability, and more.
  • The client was unable to rank on Google due to inconsistent content. Therefore, it reduces the website traffic.
  • The global retailer was unable to notice frequent stockouts, thereby losing revenue and customer loyalty.
  • Data was scattered across multiple marketplaces, and because of this, the client couldn't track it manually.
  • The client couldn’t track trends and seasonal customer demand hikes.

Solution

To address the client's requirements, we implemented the following solution:

Retailgator’s data scraper collects various types of data from various sources and helps clients perform analysis. It has the capability to find similar products and collect their data, such as product name, images, features, specifications, price, and more.

We developed a powerful custom scraper that collects, processes, and converts raw data into valuable, comprehensive insights. Our organization provides a one-page initiative dashboard that helps clients see all the statistics without any effort. We incorporated cutting-edge tools and technology to create a highly effective web scraper.

Impact

Our solution helped clients to gain new customers, monitor fluctuating prices in the market, and analyze and compare the performance of competitors. The solution provided by us helped the client to gradually rank on Google and increase website traffic. By utilizing our web scraping services, the client has improved the overall business performance, boosted product visibility, understood customer preferences, and provided tailored services to them. With a customized data scraper and analytics tool, the client could boost overall business sales by 15%.