Driving 40% Faster Market Insights for a Leading FMCG Brand with Automated Data Extraction

About Client

A top FMCG conglomerate is a large corporation that deals in Consumer Packaged Goods (CPG). The client operates multinational operations in various countries. They have a significant market presence with a robust household brand portfolio. The client's business encompasses a range of products, including food, beverages, personal care, and more. This FMCG conglomerate's customer base includes millions of daily consumers.

Client Requirement

The client was scouting for market insights so that they could have real-time data access. They want a reliable method to improve the innovation pipeline for accelerating product launches. The client was in search of an effective solution to track KPI to maintain transparency of their overall performance. In addition to this, the client’s requirements were as follows:

• Measure brand performance in a timely and accurate manner.
• Collect the valuable store-level availability data from the competitor’s site.
• Identifying strengths and weaknesses of a competitor’s business.
• Gathering detailed product category performance metrics.
• Automatically collect the valuable data points from competitors.
• Optimize pricing decisions while maintaining profitability.
• Adopt eco-friendly market practices to attract conscious consumers.
• Improve customer experience by personalized product offerings.

Challenges

Here are some challenges faced by the client:

• Struggle to identify a demand shift due to the fragmented information sources.
• Not able to monitor competitor pricing due to a lack of real-time access.
• Delayed reporting cycles due to the difficulty in timely performance measurement.
• No real-time benchmarking due to a lack of timely access to data sources.
• Campaign results were unclear because of the unified metrics approach.
• Business was hindered by both limited retail partnerships and a lack of collaboration tools.
• Not able to stay ahead of competitors due to a weak competitive edge.
• Poor risk management led to a compliance gap globally.
• Cloud’t take fast leadership decisions.
• Difficulty in attracting customers because of a weak digital presence.

Solution

To solve above client challenges, RetalGators has provided the following solution:

RetailGators has provided unified consumer insights to effectively identify demand shifts. We help the client monitor competitor pricing through real-time pricing intelligence. The organization has provided an automated performance dashboard to solve the issue of delayed reporting cycles. The team standardized impact metrics to address the issue of unclear campaign results. We developed a collaborative growth platform that helps the client overcome the limited retail partnerships problem.

RetailGators empowers the client to monitor global compliance to improve risk management capability. We have provided executive‑ready dashboards for making faster leadership decisions. The organization guides the client to enhanced omnichannel tracking for solving the issue of weak digital presence. With our services, the client was able to track green practices to efficiently boost sustainability metrics. Our unified geographic reporting helps clients to overcome the problem of fragmented regional intelligence.

Impact

The organization provides the best data scraping solution to the client. It helped them to drive 40% faster market insights. With enhanced omnichannel tracking, the client was able to improve customer acquisition by 27%. By utilizing data scraping services, the client reduced regulatory risk through global compliance monitoring. The client achieved improved profit margins through optimized pricing decisions. By utilizing our data scraping services, they reduced reporting costs by 20% using automated performance dashboards. The powerful automated data extraction services offered by RetailGators empower this FMCG brand to achieve new milestones.