Maximizing ROI with Product Intelligence Solutions

About Client

The client is a globally known FMCG powerhouse with a presence in over 1000+ cities and approximately 150 countries, including India, North America, the UK, Kenya, Australia, France, and Italy. They had a solid portfolio of well-known brands across nutrition, personal care, and more categories. The client manages 25,000+ SKUs across the ecosystem. Their leadership team includes data data-forward CIO and a transformation-focused CMO who ensures that AI transformation and adoption address business needs.

Client Requirement

The client demands the following requirement:

• Perform sentiment analysis to solve real-time issues in the organization.
• Identifying competitors’ strengths and weaknesses.
• Reduce both effort and time spent manually gathering data to make faster go-to-market decisions.
• Deliver actionable insight through a comprehensive dashboard and strategic summaries.
• Monitor brand movement and pricing consistency across diverse sales channels.
• Enable smarter and faster decisions for better business success.
• Monitor competitors’ product launches in real-time.
• Spot undervalued and redundant variants.
• Enable faster decision-making.
• Future-proof shelf strategies for supply chain management solutions.
• Forecast shelf disruption before it impacts sales.

Challenges

The client has faced a complex set of challenges. These challenges are mentioned below:

• Excessive manual effort in data collection and reporting results in slower decision-making. The client also faced a negative impact on the organization's finances and productivity.
• Insights from competitor analysis did not seamlessly flow into the product development lifecycle. This leads to slowing innovations.
• The client lacked real-time insights to understand competitors’ strategies.
• No proper budget allocation algorithm for multi-channel advertising across numerous channels.
• Unable to forecast inventory disruption because of the lack of a predictive model.
• Absence of enabling data ecosystems – access to intelligent data.
• A lack of defined brand identity, values, and strategy.
• The client was not able to reduce costs and maximize profit.

Solution

To fulfill client expectations, we deliver the following solutions:

• The automation tool provides an extraction of products that reveal product name, price, description, images, reviews, and more for competitive analysis and making dynamic pricing strategies.
• Our team helps the client scrape product reviews in 10 languages, enabling them to understand user preferences in detail.
• We empower the client to perform granular analyses across the channel to support investment decisions.
• Our team has detected missing assets and outdated claims by scraping product pages.
• We leverage competitor pricing to recommend an optimal price point.
• Translated the collected insights into a strategic signal for C-suite visibility.

Impact

With the solution provided by RetailGators, the client could amplify pricing transparency due to the instant availability of competitors’ insights. They reduced manual effort by 75% through an automated data validation dashboard for accurate and reliable analytics. By utilizing this product intelligence solution, the client increased their ROI by 15%.

Moreover, the complete, ready-to-use solution was deployed across 15 markets with a localization logic for supporting base compliance. It helps the client eliminate redundancies and customize a solution for regional needs. With this powerful solution, the client cloud focus on focuses on improving customer satisfaction, visibility, and engagement.