Web scraping can help eCommerce businesses increase their revenues and reach more customers. Unfortunately, many companies need more knowledge to turn data scraping into a positive experience. Luckily, this guide can provide insight into scraping eCommerce data, increasing your eCommerce store's revenue while making the process easier.
1. What is web scraping eCommerce data?
Web scraping is copying data from the internet into a spreadsheet or database. Data Scraping in eCommerce uses a web browser to replicate human interaction with a website. Businesses can successfully scrape information from websites using a web scraper and turn it into actionable data. This process can gather contact information, prices, product titles, reviews, and other relevant data for your business.
Data scraping is a fantastic way to understand your customers better. It also provides access to data that can help to improve your marketing and product offerings. The more information you know about your customers, the better you can serve them. Web scraping has many uses beyond simply gathering information and organizing it in a helpful format.
2. Why use data scraping in eCommerce?
For several reasons, you would want to implement web scraping as an eCommerce strategy.
Increase product discoverability and sales by using web crawling to find new products. It is an excellent way to discover more unique products or ones that need to get their fair share of traffic. Using data scraping to share these "hidden gems," you can increase your eCommerce sales because these will be new products with a small market share.
Gather and keep up with your competitors' prices to match them, beat them, and get customers back to your business instead of going to your competitor's store.
Some customers may visit other websites, such as Amazon, Walmart, or Overstock, before deciding on a product they want to purchase.
3. 7 Ways to Use Data Scraping to Boost Your eCommerce Store:
3.1. Find Your Competitors:
Scraping data from numerous eCommerce sites can help you find your competitors' products to include on your site. It helps your eCommerce store have more products for customers to look at. It makes shopping easier because customers can compare prices and reviews from many stores before deciding what they want. Web scraping eCommerce data can help your online store stand out.
3.2. Automate Product Reviews:
Using a web scraper to scrape reviews from one of your competitors' websites and turn them into a spreadsheet can help you automate product reviews on your site. Every time someone buys a product from you, you can automatically send them an email asking for a review on the eCommerce store with the link to the product review builder that includes the product images and specifications. It allows you to collect reviews for better search engine optimization (SEO).
3.3. Check Prices
Using web scraping to check prices is a great way to find products you can sell for cheaper or at the same price. It also helps you see if your products are charged a fair price on other websites. Automatically checking these prices gives your eCommerce business an edge by giving you information that helps you determine whether or not a price increase is necessary.
3.4. Create Sales and Marketing Funnels:
Scraping data from one page and turning it into another can help create marketing funnels and sales funnels that operate automatically. A sales funnel in eCommerce includes email marketing campaigns and automated follow-up to ensure customers move down the funnel on their own accord.
3.5. Create a Brand-New Product List:
Creating a brand-new product list is another way to use data scraping to boost your eCommerce business. When you want to create a new product, you can use web scraping to set up the new product on all of your websites simultaneously and promote it through email marketing campaigns, ads, social media marketing, and more. It can be an excellent way to keep track of the newest products added to the industry and add them for sale once they are available.
3.6. Find Emerging Markets:
Data scraping can help you find emerging markets to expand your eCommerce business. Scraping each country's data and putting it into a spreadsheet can help you see what countries have a strong interest in certain products and their search patterns. You can see where you should expand your business because of the high demand for new products.
3.7. Improve SEO and Customer Satisfaction:
Scraping data from your eCommerce competitors can help you improve your SEO and customer satisfaction. If you scrape product reviews, you can use the review data to enhance your SEO rankings, create beautiful product pages and format them with HTML code so that customers know what they are buying. Web scraping can also become an excellent customer service tactic by writing to customers and sending information about products they are interested in.
4. Best Practices:
Here are some tips to make data scraping as an eCommerce strategy successful.
- Build a relationship with the web scraper you hire, ask them what they have done for other businesses, and find out how long it took for them to gather the data accurately.
- Track the progress of your web scraper and give them feedback along the way. This step is essential because if you have a problem or issue with the data during the process, you will need to address it immediately so that it does not become an issue later on.
- Give your web scraper ample time to gather data. Depending on the amount of information and the website, it takes some time to collect relevant data.
Set a specific budget for scraping and stick to it. Web scraping is an additional cost that must be budgeted for and accounted for when making decisions about technology for your company. Your budget may need to be adjusted if you pay less due to the sheer volume of information gathered.
Web scraping is a great way to gather plenty of data in one place for your marketing and product offerings. It is a great way to utilize the data anywhere you need it, whether in your eCommerce store or marketing to customers.
Web scraping can take place manually using a web scraper or automatically using an automatic web scrapper. A manual web scraper may be easier to start with, but it's faster and more efficient when automated. Choosing which method is better depends on what you want to do and what your budget can afford.