Augmented Reality has become the most significant technology spread in recent times, and in the future, it will reach a high peak. It connects the artificial world with the natural world. In the digital world, the demand for augmented Reality is high because technologies of smartphones, gaming fields, Disney color books, Weather Channel Studio Effects, etc., totally depend on augmented Reality. AR technology can encourage brands to stand different from the competition.With the help of AR, customers can experience better online shopping.
What is Augmented Reality?
Augmented reality is a technology that improves the user's conception and gives a perfect view of the real world. It is a better version of the actual physical world. It increases customers' real-life experience. Also, it includes sound, text, images, effects, graphics, other digital visual aspects, sensors, etc. With AR, you can search particular things visually by indicating a mobile camera according to real-life surroundings.
What is Virtual Reality?
Virtual Reality creates a mesmeric atmosphere that makes customers feel like they have genuinely entered simulated environments.VR includes computer software and hardware are both technologies. In software and hardware, both technologies use VR technology. For example (VR in hardware), headphones for 3D audio,(VR in software), VR game engine, and VR SDK.moreever it includes three dimensional product images. User Data gloves, joysticks, and trackpads etc., are examples of virtual reality devices.
What is the difference between augmented Reality and Virtual Reality?
- AR is the real-world scene, while VR is the entire mesmeric virtual.
- In AR, a headset is not necessary. While VR requires a VR headset.
- AR users need a smartphone, and VR users need a headset.
- AR is 25% virtual and 75% original. At the same time, VR is 75% virtual and 25%original.
- In AR, users can control their existence in the original world. On the other hand computers or systems manage VR.
These are the Augmented reality systems elements.
- Input devices
- Image registration
- Mobile handheld device
- Other sensors
These are Virtual reality systems elements.
- Viewing System
- Tracking System
- Interactivity Element
- Artistic Inclination
- Sensory Management System
What are the benefits of Augmented Reality in eCommerce?
Improve Customer Engagement
Augmented Reality helps increase eCommerce sales. It will help customers to interact with the product just like they would in the original world. When a consumer wants to purchase a product, generally, they include different options unless they are delighted with a product. AR offers 3D interactive models to help customers make perfect purchase decisions. Thus, AR technology provides a fantastic product view, making it easy for customers to select desired products.
Personalized Online Shopping
Augmented Reality for eCommerce can make a better shopping experience for customers. It helps customers imagine themselves with actual clothes, their size, etc., and decide which clothes or outfits suit their personality, looks, etc. Thus, AR gives total views or experiences of purchasing.
The significant problem that eCommerce faces is the high product return ratio. If customers find a defective or low-quality product, they will return it. With AR, the customer gets complete information about the product. It uses videos, images, sizes, etc., to present product details to customers. This aspect will help customers make perfect purchasing decisions. Thus, implementing AR helps eCommerce decrease the return ratio or return rates.
AR makes products look classier.
AR technology is helpful in e-commerce in many different ways. AR presents products with a quality or attractive look in front of customers. With AR technology, product features become more polished, classy, and catchy. So, it attracts customers. Sometimes if customers have no desire to buy products, they will also be attracted to those products and buy them. Thus, AR makes a positive impact on e-commerce.
Offer more personalized buying & unboxing experiences
Nowadays, AR technology brings fantastic shopping experiences for customers.AR provides absolute control or authority over virtual products.Most research has concluded that augmented reality attracts customers' attention and increases connection with products. Thus, this way, AR technology becomes highly interactive with customers.
The future of eCommerce businesses depends on Augmented Reality. From increased sales ratio to customized shopping experience. It has been the most trending technology in recent eras. It serves many facilities for e-commerce. That's why some retail marketing fields also include AR technology. It helps businesses to stay ahead of the competition.